Wholesome Life With Corey
Wholesome Life with Corey is a semi-professional blog that one of my friends runs. She completely revamped her personal brand last year, and since she has been running her Instagram and Facebook in accordance with her blogs image. The blog has 6 sections, not including her about page: baked goods, healthy eats, health || fitness, real life || adulting, Corey’s closet, and self. Her sections exhibit her “wholesome life;” they provide a balance between healthy living and day to day life. Her blog was moved at the beginning of the year from a WordPress to her own domain. In doing so she has made her brand seem more professional and accessible.
She frequently updates her Facebook and Instagram whenever she posts on her blog so that even if you do not subscribe to her blog, which you are prompted to do immediately upon accessing it, you still know whenever she is posting updates as long as you are active on social media.
Her Instagram is also linked to her blog, and if you scroll to the bottom of any of her pages you can see her latest posts, as well as a call to action “follow me on instagram.”
She also has a “social” section with a twitter and instagram button at the end of her posts. She also has a “share this” option which allows readers to share the post to Pinterest, Google+, Facebook, Twitter, email or even print.
Followers can comment on posts, and there is a section of related posts that can direct readers to continue with similar posts that they may find interesting.
If you search for wholesome life with Corey on google, the highest option is her old blog, not her new one. Her old blog is followed by her branded Facebook, then a Facebook update, and then finally the fourth result is her new blog. If you google just wholesome life, she is not on the first page of results at all. Each of her posts has multiple tags that are relevant to what she is posting and her blog in general.
In my opinion, the blog is really well composed but the posts can get cluttered at the bottom. Users are prompted to share in two separate sections and there are two different versions of her about me at the bottom of each too. Streamlining her presentation would be easier on the eye and would make the whole blog look more clean.
There are no advertisements that I have seen while browsing her blog, and in my opinion it would look rather clunky if there were any. Potential advertisers would be fitness brands and other wholesome brands, things that promote healthy living. One example would be Nike, which she is pictured wearing in multiple blog posts.
She posts very often, she is on twitter and also provides all of her other social channels to her followers so they can connect with her, she constantly curates new content, it’s easy to subscribe, and she has been at this for a while, so not only is she successful but she also has all of the mentioned points from this weeks lecture.
Waiting on Martha
Waiting on Martha is a professional blog started by the founder and creative director Mandy Kellogg Rye in honor of Martha Stewart in 2012. It started off as a simple blog and it quickly expanded and it now operates also as a virtual store. The blog consists of 6 main menu sections, including living & home, entertaining, food & drink, everyday, style & beauty, and view all. There are also subsections and some that aren’t indexed, including the extensive “about” page.
The blog connects to Facebook, Instagram, Twitter, Pinterest, and Snapchat. All posts have multiple share options including for each picture on each of the posts and followers are encouraged to comment.
There is a scrolling bar near the bottom of the homepage that shows Waiting on Martha’s “must haves,” cool, trendy products that you are likely to see in the blogs shop.
In the blogs shop section, they are very consistent with their brand and things that you see in their must have bar. You can scroll through some of the products that are available on the larger shop website.
The blog is sleek and clean, much like Wholesome Life with Corey, and it definitely lends to their trendy, fun brand image. The blog is worldly and interesting, and the bright colors and interesting topics make the reader not only want to read more, but to have what they are displaying.
If you do want to have what they are displaying, it is easy enough to go to their shop. If you don’t see something that you would expect to be on there, or have a fun idea for the blog, they are open to suggestions from users and have an easy to access submission tool.
The blog does not have any advertisements but features frequent plugs for the Waiting on Martha shop, as well as the other sections of the brand and the products that they endorse. When you google “waiting on martha,” the shop comes up first but the blog isn’t far behind it. The entire first page of google results is all related to this brand, showing that they have a strong internet presence.
The blog is incredibly thorough and well put together, and it is definitely successful per all of the points mentioned in the lecture. There really isn’t anything the blog is lacking since it is a professional/semi-professional blog.