Tampa Bay Rays vs. Oakland Athletics Game Recap June 11, 2017



The Tampa Bay Ray’s finished their series against the Oakland Athletics Sunday with a 5-4 win, giving the Ray’s 34 wins this season. The Ray’s won 3 of the four games against the A’s at home at Tropicana Field, scoring 13 runs to the A’s 4 on Friday, and went 6-4 Saturday before losing to the A’s 2-7 later in the day. The box score for today’s game can be found here.

According to the Tampa Bay Rays Instagram, the team is now 7-1-1 since May 12th.

Family Fun and a Couple of Runs

Sunday’s are for the family, and the Rays didn’t disappoint. Sunday games at home mean extra family-friendly entertainment, including a face painter, juggler, magicians and an opportunity for kids to run the bases. But it wasn’t a magician that gave the Rays an edge over Oakland on Sunday.

Mallex Smith, fresh off the injury list June 2 and called up from Triple-A and the Durham Bull’s before the first game in this series June 9th, was hot today.

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Full speed.💨💨

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Mallex Smith’s Hot Start

“Red-hot since his call-up, Smith is now 7-for-14 with a homer, six runs scored, three RBIs and four steals in his four games as Tampa Bay’s starting center fielder,” MLB Fantasy Player News and Updates said. Sunday alone Smith scored two runs, an RBI, a double, and a walk.

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“Just another strong game on his part,” Rays manager Kevin Cash said of Smith’s performance according to Fox SportsSmith’s interview can be found here.

Chris Archer

Tampa Bay Ray’s pitcher Chris Archer had 6.0 IP, 7 H, 4 R, 4 E, 6.00 ERA, and 1.67 WHIP.  He struck out 8 A’s and had 3 walks for the first time in his last five starts. His mildly disappointing performance today has been a theme lately, allowing four or more runs in his last 6 outings according to ESPN.

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Up Next…

Tampa Bay Rays start a two game series against the Blue Jays on Tuesday before starting a four game series at the Tigers.


Boston Red Sox at Baltimore Orioles Game Recap June 4, 2017


The Boston Red Sox took their 31st win this season today against the Baltimore Orioles at Oriole Park at Camden Yards in the fourth game of the series. The teams split wins with the Orioles taking the first two and the Sox clinching it on the back half.

Sale’s Performance Dominated

Sale took care of business today with 6 IP, 6 H, 3 ER, and 9 K. Orioles only three runs of the game came from three hits in the first inning but they struggled to stay ahead after that.

Benintendi’s Comeback

Before Sunday’s game Benintendi was struggling 1 for 9 in this series. He got one base hit in Saturday’s game which ended his 5 game no hit streak. Benintendi had 4 AB, 3 R, 4 H, and 3 RBI. He achieved his first multi-homer game, knocking two balls out of the park. He has three lifetime homeruns versus the Orioles, all taking place in Camden Yards.

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#FlowBros recognize good hair & good hits.

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Mookie Betts

Betts started off the game with the first at bat and achieved 4 AB, 2 R, 1 H, and 0 RBI.  Notably, Betts hit is 500th hit during the game, which is in this third year of playing. Betts proved to be a formidable opponent for the Oriole’s pitcher Chris Tillman, repeatedly dodging Tillman’s efforts to kick him off first.

Speaking of Tillman….

Tillman had a rough day. A pitch in the sixth inning hit catcher Francisco Pena and ultimately cost the Orioles two runs. Tillman had a season-high four walks and the bases were loaded, showing Tillman’s struggle to return strong.

More information on his rough day here: Baltimore Sun

Next week

Boston starts a three game series against the New York Yankees Tuesday, June 6, and will finish off the week with a three game series against Detroit. The Red Sox schedule can be accessed here.

Video Highlights


Featured Image: https://www.instagram.com/p/BU7645ClJJD/?taken-by=redsox&hl=en


Houston Astros v Minnesota Twins Preview

Houston Astros (35-16) at Minnesota Twins (26-20)

MLB Baseball: Monday, May 29, 2017 at 2:10 pm (Target Field)

Starting Pitchers: B Peacock (2-0) (0.87) vs. E Santana (7-2) (1.80)

The Line: Minnesota Twins +105 / Houston Astros -125 — Over/Under: 9 See the Latest Odds

TV: FS-North, ROOT-Southwest


Coming off of a 8-4 win, and series sweep, against the Orioles Sunday night, the Houston Astros will go into the Labor Day matchup with the Minnesota Twins in a position to win. The Astros (35-16) are currently first in the American League West and the Twins (26-20) are first in the American League Central, despite a loss to the Tampa Bay Rays Sunday night.

The Twins lost in extra innings (8-6) and have alternated losses in the last four games played. Ervin Santana will start the series for the Twins with a 7-2 record for 2017. His career stats are 140-118, 4.02 ERA, 1.26 WHIP.

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Brad Peacock will start the first game of the series for the Astros, and his career stats are: 13-17, 4.30 ERA, 1.39 WHIP.  Clearly Santana has the senior advantage, but the Astros youth has continued to provide exciting games throughout the season, with the team having the youngest average position player age in the American League.

Santana is one of the best pitchers the Twins have to offer, but they still might get shaken up by the Astros continuously effective team. It was not that long ago that the Twins fell to Houston in the Spring training game in March with a 8-4 final score. Tune in tomorrow afternoon at 2:10 to see the Astros take on the Twins at Target field.




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Years of soccer leads to lifelong passion for young boy

Ivan Moreno, 20, has always enjoyed watching soccer, but he can’t say the same for playing the game.


“My earliest memory is when I was in second grade my parents made told me to join the soccer team at my Christian private school,” Moreno said. “It was really hot, and I was really upset, and I just wanted to go home.”


After that year, he transferred to a public elementary school, and his parents wouldn’t let him give up on soccer. They made him play soccer with the PPO Piranhas; a team that had subsets for different age groups in his local city, Pembroke Pines.


“After two years of being forced to go to soccer teams and soccer camps I liked it,” he said. “I had a great time; playing, hanging out with friends. You’re exercising and it’s competitive and overall a great time socially, physically, and mentally.”

Moreno didn’t have much choice on whether or not he would love the sport, because it’s in his blood. As a Latin American, he said he was surrounded by the sport as long as he can remember. His dad is from Chile, currently ranked fourth in the world according to FIFA, and his mom is from Peru, which is currently ranked 17th.
“Hispanics have a very, very strong tie to soccer, especially their own countries team,” Moreno said. “To my family, the Chilean soccer team is life, and they expected me to be just as passionate as they were.”FullSizeRender-1.jpg

Over time, Moreno tried different sports, but soccer is the only one that stuck. For varying reasons, he ended up quitting karate, swimming, wrestling and tennis.


“I like the competition, showing your skills in front of an audience, the social aspect of having a team on a physical level,” he said. “It was an early example of direct involvement with people who don’t think exactly like you, and it helped me deal with people and helped me work with them.”


After eight years of being a player, he became the captain of his team. Another year later, and he was the assistant coach.


“It shifted from an individualistic perspective to a team perspective; how to work with others and trying to get people motivated,” Moreno said.

Even though his parents forced him to start, he’s glad they did, he said. When he has kids, he plans on getting them involved in sports.


“It’s a great way to get motivated and socialize, and it teaches a lot of lessons,” he said. “It would be cool if they liked soccer but any sport or team sport will do, so they can get that feeling.”


Content Communities

On a personal level, I have been a fan of content communities for a while, especially Pinterest. I go on Pinterest daily and often rely on it for outfit ideas as well as ideas on what to craft next for my sorority. Often times I find myself pinning posts from brands without realizing it, and I end up clicking through and landing on their website.

Out of the platforms discussed in lecture this week, I definitely utilize Pinterest the most. I use YouTube mostly to post assignments for my classes, but I do occasionally watch a “How-To” video or a vlog that my friends recommend. Indirectly I end up using YouTube almost daily as it is embedded in most common social media websites. For a brand, posting ads and other videos on YouTube, as well as sponsoring vlogs or other popular YouTubers, is a very good way to get your content shared widely.

When users on social media see something that they think is funny or interesting, they are likely to share the video, which exposes all of their followers and friends to your brands content, and the growth of exposure is exponential from there. If utilized properly, YouTube can be very effective in sharing your brand and brand message.

For the Pillars Hotel I opted to make a Pinterest board and a Flickr album. The Flickr album is a really good way to share high definition pictures of the hotel, all of which were taken last summer and showcase different amenities and areas of the hotel. The Pinterest board utilized different posts made over the years from bloggers who visited the hotel, as well as lists of fun things to do in the area. In the future, my goal for the hotel would be to have it’s own Pinterest so that these things could be split up into multiple boards. Some of my ideas for boards include “things to do in Fort Lauderdale,” “Pictures,” “Ms.Pillars,” and “Blog.” In the future these could be expanded to include other areas as well as be refined to see which ones are working and which ones are not.

Proximity Marketing

When constructing a marketing plan, it’s imperative for companies to examine all available channels to see what works best for their goals and objectives. One available option is proximity marketing through channels like Facebook, Google, Waze, and FourSquare. Proximity marketing allows companies to send advertisements directly to people who are in that area, making it more relevant to them. On Waze, when drivers get near a restaurant or other business, an advertisement will appear on screen. This is really beneficial for restaurants, and provides drivers relevant information about what is in their area.

One of the main benefits of this marketing technique for businesses is that you are better able to understand your customers. According to beaconstac, 71% of retailers were better able to “track and understand customer browsing and buying patterns.” Most consumers use their phones while shopping anyways, so it is easy to use proximity marketing to target them.

With the increase in wearable technology such as the Apple watches and Samsung Gear, proximity marketing has an even bigger advantage. If you can deliver push notifications to someone even when they aren’t looking at their phone, then you have a definite advantage over stores that are just advertising on social feeds. Something that is attached to your body, and you are likely to glance at periodically to check the time anyways, is more likely to grab your attention on the go than your phone which is easily put away and forgotten.

Personally, I use Waze whenever I travel, no matter how far the distance is. On average, I would estimate I use Waze around 5 times a week, and every single time I see at least two advertisements. I frequently travel to Tallahassee, and that is when the proximity advertisements affect me the most. Every time I forget to bring water or any type of drink with me, I always feel the need to stop halfway through – two hours is a long time to go without a drink. Conveniently, Waze advertises places near by like McDonalds or Dunkin Donuts, and frequently the advertisements tell you which exit those establishments are on. I tend to trust Waze more than roadside advertisements, and I always end up stopping somewhere that the app suggests.

For my client, I’m not sure proximity advertising is the best fit. If I had to choose though, I would probably opt to run a promotional content ad, since they have recently done extensive renovations to the rooms and upgraded multiple features of the hotel. I would choose before and after pictures, or even just pictures of the upgraded rooms and push them to people around Fort Lauderdale, as well as some other prominent cities in Florida. I would provide a promotional code for people who see the ad to use, so there is a way to track how many customers we receive specifically from those advertisements. We utilized a similar approach previously by targeting ads to women in Tampa, Jacksonville, Orlando, and Fort Lauderdale and the ad was very successful.

Snapchat story for The Pillars

I created this snap story using more of the photos I had from this summer, and I also used a concept we started on The Pillars Instagram during my time as marketing director. All of the promotional photos taken for the hotel over the summer featured the same model, so we called her “Ms.Pillars.” About once a week, we planned to post a new section of Ms.Pillars stay with us. The first week she checked in, and then we went from there.

I used 12 panels to make up the snapchat story, and if implemented in real life I would plan to post them once ever 15 minutes starting around 10 am, that way they are active for most of the day so people can see the whole story together. Ideally, I would have the full quality images on my cell phone, but for the purposes of this exercise I took pictures of my computer screen.

In this story, I chose to showcase the product, which is the hotel and the services it has to offer guests. These include 24/7 room service as well as dining on the dock. Businesses can also look for new employees, run contests, or ask for suggestions through snapchat stories. The Pillars Hotel frequently hosts weddings, so it would be interesting to have a story from start to finish of the whole process. Additionally, the chef could announce new menu items for the restaurant, or the management could announce new amenities to guests. Since the hotel is right down the street from Fort Lauderdale Beach, they could snap fun or interesting events happening on the beach, such as a 5K run or a festival.

When I started the assignment I didn’t think that Snapchat was a good fit for my business, since we mostly target an older demographic, but as I have continued to brainstorm I can see its benefits. There are so many opening for fun and engaging stories, especially focusing on different things to do around the area.I use snapchat daily for personal use, but I just typically post silly things like my cats playing with each other or things my sorority is doing. A majority of my friends are on the platform, so it’s my main form of connection to my peers.

Over all I think that Snapchat is a very large opportunity for brands to connect to millennials. As with Audi’s Superbowl campaign, theres also the chance to garner national attention through the collective story feature. If used properly, Snapchat is definitely an asset to a businesses marketing plan.

My 2 Favorite Blogs

Wholesome Life With Corey

screen-shot-2017-02-19-at-10-20-13-pmWholesome Life with Corey is a semi-professional blog that one of my friends runs. She completely revamped her personal brand last year, and since she has been running her Instagram and Facebook in accordance with her blogs image. The blog has 6 sections, not including her about page: baked goods, healthy eats, health || fitness, real life || adulting, Corey’s closet, and self. Her sections exhibit her “wholesome life;” they provide a balance between healthy living and day to day life. Her blog was moved at the beginning of the year from a WordPress to her own domain. In doing so she has made her brand seem more professional and accessible.

She frequently updates her Facebook and Instagram whenever she posts on her blog so that even if you do not subscribe to her blog, which you are prompted to do immediately upon accessing it, you still know whenever she is posting updates as long as you are active on social media.


Her Instagram is also linked to her blog, and if you scroll to the bottom of any of her pages you can see her latest posts, as well as a call to action “follow me on instagram.”

screen-shot-2017-02-19-at-10-23-33-pmShe also has a “social” section with a twitter and instagram button at the end of her posts. She also has a “share this” option which allows readers to share the post to Pinterest, Google+, Facebook, Twitter, email or even print.  

screen-shot-2017-02-19-at-10-24-46-pmFollowers can comment on posts, and there is a section of related posts that can direct readers to continue with similar posts that they may find interesting.

screen-shot-2017-02-19-at-10-27-59-pmIf you search for wholesome life with Corey on google, the highest option is her old blog, not her new one. Her old blog is followed by her branded Facebook, then a Facebook update, and then finally the fourth result is her new blog.  If you google just wholesome life, she is not on the first page of results at all. Each of her posts has multiple tags that are relevant to what she is posting and her blog in general.


In my opinion, the blog is really well composed but the posts can get cluttered at the bottom. Users are prompted to share in two separate sections and there are two different versions of her about me at the bottom of each too. Streamlining her presentation would be easier on the eye and would make the whole blog look more clean.

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There are no advertisements that I have seen while browsing her blog, and in my opinion it would look rather clunky if there were any. Potential advertisers would be fitness brands and other wholesome brands, things that promote healthy living. One example would be Nike, which she is pictured wearing in multiple blog posts.

She posts very often, she is on twitter and also provides all of her other social channels to her followers so they can connect with her, she constantly curates new content, it’s easy to subscribe, and she has been at this for a while, so not only is she successful but she also has all of the mentioned points from this weeks lecture.

Waiting on Martha

screen-shot-2017-02-19-at-10-48-23-pmWaiting on Martha is a professional blog started by the founder and creative director Mandy Kellogg Rye in honor of Martha Stewart in 2012. It started off as a simple blog and it quickly expanded and it now operates also as a virtual store. The blog consists of 6 main menu sections, including living & home, entertaining, food & drink, everyday, style & beauty, and view all. There are also subsections and some that aren’t indexed, including the extensive “about” page.


The blog connects to Facebook, Instagram, Twitter, Pinterest, and Snapchat. All posts have multiple share options including for each picture on each of the posts and followers are encouraged to comment.

screen-shot-2017-02-19-at-10-49-07-pmThere is a scrolling bar near the bottom of the homepage that shows Waiting on Martha’s “must haves,” cool, trendy products that you are likely to see in the blogs shop.


In the blogs shop section, they are very consistent with their brand and things that you see in their must have bar. You can scroll through some of the products that are available on the larger shop website.

screen-shot-2017-02-19-at-10-48-43-pmThe blog is sleek and clean, much like Wholesome Life with Corey, and it definitely lends to their trendy, fun brand image. The blog is worldly and interesting, and the bright colors and interesting topics make the reader not only want to read more, but to have what they are displaying.


If you do want to have what they are displaying, it is easy enough to go to their shop. If you don’t see something that you would expect to be on there, or have a fun idea for the blog, they are open to suggestions from users and have an easy to access submission tool.


The blog does not have any advertisements but features frequent plugs for the Waiting on Martha shop, as well as the other sections of the brand and the products that they endorse. When you google “waiting on martha,” the shop comes up first but the blog isn’t far behind it. The entire first page of google results is all related to this brand, showing that they have a strong internet presence.


The blog is incredibly thorough and well put together, and it is definitely successful per all of the points mentioned in the lecture. There really isn’t anything the blog is lacking since it is a professional/semi-professional blog.

Foodspotting Midterm

The web application is viewable here.

What type of channel is your assigned channel?


Foodspotting was originally developed as an application which also offered a web app and was founded in 2009. The application was available for download for iPhone, Blackberry and Android but is no longer available for download, at least in the United States. Foodspotting started as an “instagram for food;” users took pictures of their meals, tagged it, and shared it with friends via the app or through Facebook, Twitter, or another social stream.


Foodspotting originally began as a coffee table book- a concept designed by Alexa Andrzejewski and her husband while they were traveling in Japan and she realized most people take pictures of their food, but she didn’t know where they were putting those pictures. She was also trying a lot of dishes she had never tried before but had no way to identify them. She later teamed up with Ted Grubb who helped her make Foodspotting into an app. Soraya Darabi came in after and was intrigued by the concept so she began advising the team leading up to the launch of the beta application at SXSW 2010. The application was bought by OpenTable in 2013, and sometime since then the application has ceased operations in the iTunes store in the United States. Through research it is unsure what happened to the application, or why it shut down.

Target audience


The target audience for Foodspotting was anyone who is active on social media and is also interested in food. The application was open to everyone, and it seems as if it’s secondary target audience would be people who are traveling, as the app promotes locating food throughout the world.

User numbers


When the application was bought by OpenTable it had an estimated 3 million users. According to trafficestimate.com there were an estimated 262,500 visits over the last 30 days, and traffic has decreased by 29.9 percent over the last year. It is also worth noting that I accessed this graph on February 14, and when i went to revisit the website for citation purposes on February 19, the traffic estimate website for this page was shut down.


When Foodspotting started they raised $3.75 million, but were bought for only $10 million in 2013 when they were acquired by OpenTable, an online restaurant reservation company that was founded in 1998. OpenTable, instead of taking over the application, allowed all employees to stay. They claimed that OpenTable would integrate features of Foodspotting instead of the other way around; for example, offering pictures on menus on the OpenTable website.

Features / What does it do? How does it work?


The application allowed users to view pictures of food taken nearby, take and post pictures themselves and follow influencers and celebrities as well as see what specific restaurants had to offer. Foodspotting realized people were using the app at all times of the day, so they expanded so that users could follow people, places and dishes. The goal of the app was to allow consumers to see the food that is offered at a restaurant before going in. It allowed a consumer to go to a place because it offers something they like and looks good, not go to a place and try to find something they like on a menu they haven’t seen. Foodspotting went a step beyond a regular restaurant recommendations; it helped users make better culinary decisions and explore a variety of places and dishes.

Professionals could use the app to connect to consumers and get them interested in their products. Businesses were able to create a profile as well as guides, or even run a promotion through the app. One of the ways that Foodspotting recommended utilizing their service for business is through “Spot to Win.” This allowed businesses to enter customers into a photo contest or drawing when they “spot” at that a restaurant or spot a particular dish. The people who participate received an automated, branded response and it would show their followers that they had been entered as well.

Integration with other social channels

Users were able to share their posts to all other social media feeds, like Facebook, Twitter, and Foursquare. They were also encouraged to use #foodspotting when posting on other apps.

Mobile friendly

The app was incredibly mobile friendly and mostly relied on its mobile versions. The website offers some of the features but is hard to navigate and is considerably less functional. The apps have been shut down.

What major brands/companies/celebrities/people are using this channel effectively

Foodspotting was used by experts like Mario Batali, Wolfgang Puck, and the Travel Channel. When I checked the Travel Channels last use of the app was four years ago, Puck’s was three years ago, and Batali had never spotted anything, but his last guide was uploaded in 2011. Personally, I had never heard of the application before starting this project and it seems as if it’s popularity faded over time, because when the celebrities and influencers were active they posted frequently.



Startup Success: How Soraya Darabi Put Foodspotting on the Map. Lauren Drell – http://mashable.com/2011/08/02/soraya-darabi-foodspotting/#iWuJ30SbvqqF

OpenTable By the Numbers: From Launch to $2.6 Billion. Hillary Forbes – http://www.eater.com/2014/6/13/6207641/opentable-by-the-numbers-from-launch-to-2-6-billion

The App Review: Foodspotting. http://www.supermarketguru.com/articles/the-app-review-foodspotting.html

About. https://www.foodspotting.com/about/brands

Foodspotting App Adds Dish Recommendations to the Menu. Christina Bonnington – https://www.wired.com/2012/02/foodspotting-app-rec-updates/

Error. http://www.trafficestimate.com/foodspotting.com

Foodspotting’s app hits 1 million downloads and gets new social features – TNW Apps. Courtney Myers – https://thenextweb.com/apps/2011/08/10/foodspottings-app-hits-1-million-downloads-and-gets-new-social-features/

Foodspotting app review. Matt Warman – http://www.telegraph.co.uk/technology/mobile-app-reviews/9055361/Foodspotting-app-review.html


The presentation form of this project can be viewed at


Carousel Ads

This summer I was employed at The Pillars Hotel, and part of my job was handling the social media side of marketing efforts. In this capacity I made multiple Facebook ads for the hotel, mostly featuring the current special offers. When I started to come up with ideas for the best possible carousel ad, I went immediately to the “Special Offers” tab on The Pillars Hotel website.


I selected the first offer because I felt that it would have the widest appeal, rather than a strictly “romantic” offer. Because of the work I did over the summer I still have access to the summer photo shoot the hotel did, which perfectly showcases the suites the hotel has to offer.

I captioned the ad with the offer’s details, and provided a “learn more” button so that customers can be redirected to the hotels website where they are greeted with a “Make a Reservation” button. I captioned each picture with relevant information, including the name of the suite that is pictured so that guest will know what to look for when booking. Additionally, one of the pictures includes a nicely dressed woman sitting in the room and interacting with the environment, to add realism to the ad. Additionally, the caption for that picture shows off one of the many services the hotel offers to entice more customers.

In lecture this week we learned that all parts of a carousel ad should be cohesive and tell a story, so all of the pictures have the same lighting, and they move you through the room as if you were really there looking at it. I used multiple tactics suggested by the lecture, including highlighting details of a product, creating a wider experience and promotion through lifestyle imagery.

Between 83 and 87 percent of travel decisions are made by women, which is why I pictured a women and also why I have chosen to target the ad to women in the bigger cities in Florida. The Pillars tends to attract an older consumer base, so I limited the ad to women between the ages of 30-65+, specifically those interested in boutique hotels, travel and relaxation.

The ad is budgeted to run daily for seven days starting the 21st of February, which should be plenty of time and money to reach a large amount of our audience. After that we could assess how much traffic we received from the ad and see if it is worth running again. Also pictured above is the mobile version of the ad, which shows how nicely it converts over. Ideally this would be posted from the company Facebook so it would be from the Pillars and not from my business Facebook.

Overall I truly believe that, given the ads I ran this summer, this would be incredibly effective in driving traffic back to the website and getting reservations made directly through the company rather than a third party.